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Research Interests

Judgment and Decision Making, Decision Making under Risk and Uncertainty, Intertemporal Choices, Behavioral Economics

Publications

Dai, Xianchi, Yu (Anna) Lin, Jianping Liang, and Chen Yang (forthcoming), “Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference,” Journal of Consumer Research.

Dai, Xianchi, and Kao Si (forthcoming), "The Fundamental Recruitment Error: Candidate-Recruiter Discrepancy in Their Relative Valuation of Innate Talent versus Hard Work," Organization Science.

Si, Kao, and Xianchi Dai (2022), "The Memory-Search Frame Effect: Impacts on Consumers’ Retrieval and Evaluation of Consumption Experiences," Marketing Letters, 33 (March), 5-17. (Lead article)

Si, Kao, Xianchi Dai, and Robert Wyer Jr. (2021), “The Friend Number Paradox,” Journal of Personality and Social Psychology, 120 (January), 84-98.

Kwan, Canice, Xianchi Dai, and Robert Wyer (2017), "Contextual Influences on Message Persuasion: The Effect of Empty Space," Journal of Consumer Research, 44 (August), 448-464.

Si, Kao, Robert S. Wyer, and Xianchi Dai (2016), "Looking Forward and Looking Back: The Likelihood of an Event’s Future Reoccurrence Affects Perceptions of the Time It Occurred in the Past," Personality and Social Psychology Bulletin, 42 (November), 1577-1587.

Dong, Ping, Xianchi Dai, and Robert S. Wyer (2015), “Actors Conform, Observers React: The Effects of Behavior Synchrony on Conformity," Journal of Personality and Social Psychology, 108(January), 60-75.

Dai, Xianchi and Ayelet Fishbach (2014), “How Non-Consumption Shapes Desire,” Journal of Consumer Research, 41 (December), 936-952.

Dai, Xianchi, Ping Dong, and Jayson S. Jia (2014), “When Does Playing Hard-to-get Increase Romantic Attraction,” Journal of Experimental Psychology: General, 143 (April), 521-526.

Dai, Xianchi and Ayelet Fishbach (2013), “When Waiting to Choose Increases Patience,” Organizational Behavior and Human Decision Processes, 12 (July), 256-266.

Dai, Xianchi and Christopher Hsee (2013), “Wish versus Worry: Ownership Effects on Motivated Judgment,” Journal of Marketing Research, 50 (April), 207-215.

Huang, Irene Xun, Ping Dong, Xianchi Dai, and Robert S. Wyer (2012), “Going My Way? The Benefits of Shared Direction,” Journal of Experimental Social Psychology, 48 (July), 978-981.

Shen, Luxi, Christopher Hsee, Jiao Zhang, and Xianchi Dai (2011), “The Art and Science of Guessing,” Emotion, 11 (December), 1462-1468.

Dai, Xianchi, C. Miguel Brendl, and Dan Ariely (2010), “Wanting, Liking, and Preference Construction,” Emotion, 10 (June), 324-334.

Dai, Xianchi, Klaus Wertenbroch, and C. Miguel Brendl (2008), “The Value Heuristic in Judgments of Relative Frequency,” Psychological Science, 19 (January), 18-19.

Selected Recent Media Coverage

February 22, 2015, New York Times

http://www.nytimes.com/2015/02/22/upshot/the-upside-of-waiting-in-line.html?_r=0&abt=0002&abg=0

November 19, 2014, the Atlantic

http://www.theatlantic.com/business/archive/2014/11/can-absence-make-the-mind-grow-fonder/382886/#disqus_thread

October 2014, Huffington Post

http://www.huffingtonpost.com/2014/10/17/facebook-quitting_n_5997306.html

August 2014, Science Daily

http://www.sciencedaily.com/releases/2014/08/140805131710.htm

August 2014, Yahoo news

https://in.news.yahoo.com/crave-temporarily-unavailable-goods-051811451.html

March 2014, Psychology Today